'Pachube, Patching the Planet': in-depth interview with Pachube founder

Pachube is here to make it easier to participate in what I expect to be a vast ‘eco-system’ of conversant devices, buildings & environments.

Pachube will facilitate the development of a huge range of new products and services that will arise from extreme connectivity. It’s relatively easy for large technology companies like Nike and Apple to transition into the Internet of Things, but Pachube will be particularly helpful for that huge portion of smaller scale industry players that *want* to become part of it, but which are only now waking up to the potentials of the internet — small and medium scale designers, manufacturers and developers who are very good at developing their products but don’t have the resources to develop in-house a massive infrastructure for their newly web-enabled offerings.
Basically, having built a generalized data-brokering backend to connect physical (and virtual) entities to the web, others can now start to build the applications that make the connections really useful.